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PLAYBOOK12 Jul 2026
The 24-hour launch checklist
Domain, payments, catalogue and your first ten products — in order, with the pitfalls that cost merchants a day.
Journal
Notes on selling well
Playbooks, benchmarks and product notes from the team behind thousands of stores.
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BENCHMARKS28 Jun 2026
What a good conversion rate looks like
We looked at anonymised checkout data across 4,000 stores to see where shoppers actually drop off.
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WHATSAPP09 Jun 2026
Cart flows that recover 18% of carts
The three-message sequence our best-performing merchants run, with the exact timing they use.
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PRODUCT21 May 2026
QR menus for restaurants and venues
How Pack 1 targets dine-in ordering — and what backend verification remains for storefront-free menu routes.
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PAYMENTS02 May 2026
Gateways that cover the GCC
KNET, Apple Pay, My Fatoorah, Hyperpay, Tamara, Deema and the rest of the Phase 1 payment stack.
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SEO14 Apr 2026
Product pages that rank in two languages
Bilingual metadata, hreflang and the structured data fields that actually move rankings.